Nothing serves a writer better than a good, juicy quotation. Not only does it relieve one of having to be clever and original, it provides instant credibility: “Don’t just take my word for it, look at what Abe Lincoln said!”
Another reason quotes are so handy are that you can find one that proves just about anything. Pick a point of view, and you can find someone who has been quoted as agreeing with your well-reasoned opinion.
Five example of these dueling quotations:
“Getting in touch with your true self must be your first priority.” Tom Hopkins
“’Be yourself’ is the worst advice you can give some people.” Mark Twain
“I believe that one of life’s greatest risks is never daring to risk.” Oprah Winfrey
“The best safety lies in fear.” William Shakespeare
“The key to making money in stocks is not to get scared out of them.” Peter Lynch
“An investment in knowledge pays the best interest.” Benjamin Franklin
“Be yourself and speak your mind today.” Elbert Hubbard
“It is better to remain silent and be thought a fool than to open one’s mouth and remove all doubt.” Abraham Lincoln
“There are consequences to decisions and one way or the other, people always wind up being held accountable.” Bill Clinton
“I did not have sex with that woman.” Bill Clinton
See? It’s easy…and fun! Pick a side, and have at it!