Ten Feet Short

Business seems to be in a constant state of fear these days. Fear of spending, hiring, innovating, doing anything that might backfire economically. As a result, many leaders are looking at “softly, softly” maneuvers: baby steps, wait and see, dabbling, sticking a toe in the water…pick your metaphor.

But here’s the problem with those approaches: as an old bromide has it, “You can’t leap a 20 foot chasm in two leaps of 10 feet each.”  When businesses make half-efforts, they end up suspended in mid-air like Wile E. Coyote. And shortly they plummet to the ground, making a small “poof” when they land.

Committing to a full 20 foot leap takes courage…especially in unsettling times such as these. But courage has its rewards.

As our old pal Virgil wrote in The Aeneid, “Audentes fortuna iuvat.”…“Fortune favors the bold.”

Or as the motto of Britain’s Special Air Service puts it, “Who dares, wins.”

It’s a good time for boldness, for daring, for courage.

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