“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Benjamin Franklin
Writing is a muscle: the more your exercise it, the stronger it will be. But you have to use the correct technique when exercising your writing muscle. You write several emails every day, so consider each one an opportunity to polish your writing skills.
It takes time to craft a powerful email…but not as much as you might think. And once you find that your emails are getting better responses, you’ll have a template for success that you can adapt and use with all of your clients, prospects and colleagues.
Here are some simple steps you can take to avoid the common email mistakes:
1. Treat Each Email As Important.
Make sure it accurately reflects you and your offering, and know your Purpose for every email: what do you want the recipient to understand, do and believe from your message.
2. Organize Your Message.
State your Purpose, provide Information, describe Action Steps, then make a Specific Request.
3. Start & End With Strength.
Have a compelling Subject Line, then get right to the point by stating the most important thing first. And end your email with a specific Request or Call to Action; what you want to happen next.
4. Write To Be Clearly Understood.
Be Concise by avoiding unnecessary words and phrases. Be Precise by carefully choosing your words. And Be Strong by using words that convey confidence instead of doubt.
5. And Before You Hit “Send”…
Save your email as “Draft”, wait 5-10 minutes. then revisit to proofread for typos and to add clarity, confidence and strength. Caution: don’t relay on Spell-Check alone; words that are incorrect but spelled correctly won’t get caught (e.g., “there”, “their” and “they’re”.
You’d never consider showing up for a client meeting looking like an unmade bed; your emails shouldn’t look that way, either. Keep in mind the simple steps I have outlined, and you’ll make sure that your emails show up the way you want to: polished, professional and positive.
Happy Writing! And if you have examples of bad emails you have received, send them along.
Today’s Fact Cetera
The average open rate of emails in the U.S. is 19.9%.